Propel Software, creator of the first product value management (PVM) platform, announces the addition of product information management (PIM) to its solution. This powerful enhancement seamlessly delivers accurate, tailored product content to customers across every sales channel. By connecting manufacturing and marketing teams with a continuous, trusted product record, Propel helps capitalize on new product launches sooner and capture new market opportunities faster.
Propel’s PIM offering provides a continuous thread that transforms technical data into compelling customer-facing product content, all on a single platform. Propel offers the only PIM solution enabling dynamic collaboration, synchronized workflows, and data continuity throughout the whole product lifecycle.
Unlike standalone product lifecycle management (PLM), quality management (QMS), and PIM solutions that address siloed business challenges, Propel’s PVM enables collaboration across the whole product. Companies looking to shorten product innovation and go-to-market cycles work in parallel with Propel to create resilient supply chains to ensure product availability and launch products faster.
Propel empowers fast-paced, innovative B2B and B2C companies to quickly create engaging experiences with data, attributes, and digital assets centralized in the product record. Ensuring consumers receive accurate product information every time across every channel, Propel helps build customer engagement and boost customer lifetime value.
Available to Propel customers this month, Propel’s PIM delivers:
- Aggregated product data: Accurately and efficiently load information from source files and adjacent systems, including direct connections to Propel PLM and ecosystem partners. Proper governance and role-based user groups ensure data integrity throughout the enrichment process.
- Classified product assortments: Quickly focus on the most relevant information through robust search, attribute filtering, and list-saved views. Leverage data inheritance in category hierarchies and variant structures to easily add and edit content across large groups of skus without duplicate entries and errors.
- Enriched product content: Scalable, flexible data model has unlimited configurable attributes to adapt with changing product lines and channel requirements. Author content and connect digital assets to product records within an easy, familiar user interface. Apply cross-functional workflow and content scorecards to streamline launches, updates, and approvals.
- Activated product experiences in sales channels: Export selected categories or records for omnichannel distribution.