Reid Supply celebrates 75th anniversary year

Reid Supply, a division of Essentra, celebrates its 75th Anniversary in 2023. Liberty Reid and his wife Gloria founded the company in 1948, delivering hard to find parts to local machinists and manufacturers from the basement of their home. The family run business expanded steadily through the years, with customers across the United States.

“Reid Supply is built on strong customer relationships, and to thank our customers for their business and support we have some promotions planned throughout the year,” notes Karen Hale, marketing manager at Reid Supply.  

Reid’s focus on customer services was also the driving factor in a newly expanded sales team, including new Head of Sales Dave McCrossin, Hybrid Sales representative Jacki Sauser, and Business Development Reps Bill Rogers and Paul Maynard.

McCrossin has 22 years of leadership experience in industrial sales, operations, and supply chain, previously serving as EVP of sales for Motor City Industrial and 20+ year district manager for Fastenal in locations throughout the U.S. “I’m excited to build on the legacy that Reid has created, our emphasis is getting out in the field to let manufacturers know we are here to support them in any way necessary,” McCrossin says.

Sauser will act as a hybrid local sales rep, focused on spending time outside the office and onsite with customers as much as possible. Sauser has spent 15+ years in B2B industrial sales and purchasing, with previous experience at Baldor Electric Motors & Trane Heating and Cooling. 

Maynard, joining as business development rep for Grand Rapids and surrounding areas, has more than a decade of sales and management experience with a focus on industrial components.  

Rogers will serve as business development rep for the Greater Detroit territory. Born and raised in Dearborn, Michigan, Rogers has expertise in capital equipment and industrial product sales. 

“Our customers are always our first priority; the expansion of our sales team just brings so much to the table with regard to experience. They can quickly identify cost saving opportunities or recommend solutions,” notes Simon Jones, general manager.