Sandvik Coromant has launched the Smart Campaign - a new global communication initiative that reinforces the company's focus on customer success.
The Smart platform goes beyond Sandvik Coromant's long-standing policy of providing today's manufacturer with dramatic productivity gains and cost savings by supporting customers as they think smart, work smart and earn smart.
"Sandvik Coromant is passionate about our customers' success," says Björn Roodzant, manager of marketing communications at Sandvik Coromant. "We have an intelligent, clever customer base that strives to take control of their knowledge and approach to machining, as well as their profitability. With Smart, Sandvik Coromant hopes to communicate that we will be there to provide the highest level of support at every step of the way."
Sandvik Coromant plans to exhibit its newest line of versatile, high-performance inserts and tools at IMTS 2008, where the cutting tool manufacturer will play host to a variety of "Smart" events. IMTS will also see the company's trade show booth converted into "The Smart Hub," a place for customers to not only view new products and innovative tooling solutions, but also learn more about how the company can aid in the quest to think, work and earn smart.
Increased R&D
Sandvik is also increasing the size of its research and development department by nearly 20%, adding 40 new employees over the next three years. Between its R&D department and the research center for cemented carbides in Vastberga, Sweden, the company currently employs over 200 employees.
"Customers' own rate of change has increased and we have to respond to their new needs by having new solutions ready much faster than before," says Magnus Ekback, manager of research and development at Sandvik Coromant. "With increased R&D resources, we can further shorten the lead time for new products, knowledge and methodologies."
The most substantial phase of hiring will take place in 2008, with over 20 new positions to be filled during the calendar year.
Explore the June 2008 Issue
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